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Why “Mobile” Isn’t a Channel
While many vendors in the customer engagements industry look at mobile as a communications channel for customers, most consumers do not. A convincing and appealing mobile customer experience must...
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Disposable Apps and Their Place in Your Mobile Customer Care Strategy
When thinking of mobile customer care, most people tend to think of mobile apps. Mobile native apps are indeed a great way to expose pretty much all channels available on a smartphone (see my recent...
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